Starting Monday, Indiana officials will blanket the state with an broad advertising campaign to build awareness of the new Healthy Indiana Plan or “HIP 2.0” – targeting the hundreds of thousands of Hoosiers who qualify for the plan.
The state will receive federal matching funds for its $1.1 to $1.2 million investment in the outreach effort.
The Pence administration worked for months to secure the necessary waiver from the federal government that eventually enabled Indiana officials to reform Medicaid in the state by expanding the Healthy Indiana Plan to cover more uninsured Hoosiers.
Since Gov. Pence announced approval of HIP 2.0 in January, the Indiana Family and Social Services Administration (FSSA) has successfully administered the program -- growing membership to more than 283,000 Hoosiers. Some 177,000 Hoosiers have been determined eligible since the program’s launch in January. The state has received nearly 260,000 applications for health coverage, and its call centers have received nearly 185,000 inquiries about HIP 2.0.
