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Friday, January 22, 2016
INDY 500 GETS A SPONSOR
The historic 100th Running of the Indianapolis 500 on May 29 added more history yesterday with the announcement of the race's first presenting sponsor, PennGrade Motor Oil.
A brand of Lebanon, Indiana-based D-A Lubricant Company, PennGrade Motor Oil will serve as presenting sponsor through a multi-year deal running through 2018.
The Indy 500 presented by PennGrade Motor Oil is the world's largest single-day sporting event and is syndicated globally in 147 countries. The 99th Running generated more than 2.8 billion social media impressions. TV ratings for last year's race - and the entire Verizon IndyCar Series - experienced significant year to year growth.
